A LITTLE BIT ABOUT MY STORY...

I’m a human being dedicated to inspiring myself and all those around me to express our humanities. Vivi and Gabi’s father, and Lais and Waldir’s son, I believe in the power of education to transform the planet.

I have as inspirations the African Ethics Ubuntu (I am because you are) and the SELFtrepreneurship, a concept created and developed by me since 2009, which means a way of thinking and acting so that people can carry out their professional and personal projects, building the future from their essences. From these inspirations, I carry out initiatives on 3 major fronts:

• Education for Business

• Communication

• Education for Communities

  “EDUCATION FOR BUSINESS”: I develop face-to-face and virtual programs for professionals, leaders, teams, and organizations, as well as individual coaching for executives. I highlight the UBUNTU TEAMS, focused on the continuous evolution of people and teams, already carried out in companies such as Nike, Klabin, Kimberly-Clark, Julius Bär.

  Among my activities in “COMMUNICATION”, I published in 2015 the book “As raízes do EUpreendedorismo” and its English version, “The Roots of SELFtrepreneurship”, has just been released, from the 2nd edition, launched in 2020, bringing together the principles of SELFtrepreneurship and examples of how you can put the concept into practice.

  To download “The Roots of SELFtrepreneurship” for free, click here: https://www.eduseidenthal.com/the-book-the-roots-of-selftrepreneurship

  In addition, I am a communicator passionate about the potential of technology. Active on Social Media, since 2016 I have been conducting the "Coffee with Edu", weekly live streaming, and I host the "Happy-Hour with Edu", monthly interview show. In 2020, I launched the "SELFtrepreneur Minute", weekly online tips for you to reflect on your journey and to improve yourself in the SELFtrepreneurship.

  In the front of “EDUCATION FOR COMMUNITIES”, I seek to democratize access to quality self-knowledge, through social action. I am president of the Ubuntu Leaders Academy Association in Latin America (ALU Latam), based in Lima (Peru), acting in an integrated and inspiring way with the Ubuntu Leaders Academy, based in Portugal (https://www.academialideresubuntu.org/en/).

  The Academy is a non-profit organization that promotes the development of a free program for the youths, focused on Training in Servant Leadership, inspired by figures such as Nelson Mandela, Mahatma Gandhi, Martin Luther King, Malala, Mother Teresa of Calcutta, Desmond Tutu, Paulo Freire.

  I am also on the board of the Padre António Vieira Institute (IPAV), an NGO based in Lisbon, Portugal.

  I am an international coach trained by three different schools: ICI in Brazil, Integral Coaching Canada, and Ontological Coaching by the Newfield Network in Chile. I am currently training at the Institute of Generative Leadership in the USA. I have an MBA from Babson College (USA) and a degree in Business Administration from FGV (Fundação Getúlio Vargas). In addition, I did several complementary training courses for my self-knowledge, among them, clown training and Yoga.

  My journey in education began in 2009 when I started the Ubuntu Network of SELFtrepreneurship, a collaborative ecosystem of people and organizations. Since then, I have dedicated myself to strengthening the network movement. Before, I had more than 10 years of experience in multinationals, such as Unilever, Philip Morris, Whirlpool, reaching the position of Latin American Marketing Director of Johnson & Johnson, my last executive position.