
Edu
I’m a human being dedicated to inspiring myself and all those around me to express our humanities. Lais and Waldir’s son, married with Camilla Giometti, and together we have 4 young sons: Vick, Gabi, Bella & Gu. I believe in the power of education to transform the planet.
My inspirations are the African Ubuntu Ethic and SELFtrepreneurship, a concept created and developed by me since 2009. I carry out initiatives in 3 major fronts: "Education for Business", "Education for Communities" and "Communication".
UBUNTU
A universal way of living, a gift of Africans to all humankind.
UBUNTU is to become human. It is to have profound awareness that you are just a person because you bound up with other people.
UBUNTU is interdependence. Is the construction of your own individuality within a community. The ability to take care of yourself and the others.
A philosophy that includes the different... connects those who appears to be opposites... builds bridges instead of walls.
The UBUNTU way of living invites us to take on a servant leadership, as much our planet calls.
A leadership style that many have done and do, and strongly inspires us to do differently.
UBUNTU invites us to action, because is in the service to the other that we find ourselves.
UBUNTU. I am because you are.
SELFTREPRENEURSHIP
SELFTREPRENEURSHIP is a mental model, a way of thinking and acting that seeks to expand the consciousness of individuals so that people can carry out their professional and personal projects, building the future from their essences.
STORY
My journey in education began in 2009 when I started the Ubuntu Network of SELFtrepreneurship, a collaborative ecosystem of people and organizations. Since then, I have dedicated myself to strengthening the network movement. Before, I had more than 10 years of experience in multinationals, such as Unilever, Philip Morris, Whirlpool, reaching the position of Latin American Marketing Director of Johnson & Johnson, my last executive position.
“I am because you are. You are because we are.”

SoluTIONS
Get to know my 3 fronts of activity:
“EDUCATION FOR BUSINESS”: I develop face-to-face and virtual programs for professionals, leaders, teams, and organizations, as well as individual coaching for executives. I highlight the UBUNTU TEAMS, focused on the continuous evolution of people and teams, already carried out in companies such as Britvic, Nike, Klabin, Kimberly-Clark, Julius Bär.
In the front of “EDUCATION FOR COMMUNITIES”, I seek to democratize access to quality self-knowledge, through social action. I am president of the Ubuntu Leaders Academy Association in Latin America (ALU Latam). The Academy is a non-profit organization that promotes the development of a free program for the youths, focused on Training in Servant Leadership, inspired by figures such as Nelson Mandela, Mahatma Gandhi, Martin Luther King, Malala, Mother Teresa of Calcutta, Desmond Tutu, Paulo Freire.
Among my activities in “COMMUNICATION”, I am a communicator passionate about the potential of technology. Active on Social Media, since 2016. I have been conducting the "Coffee with Edu", weekly live streaming.In addition, I published in 2015 the book “As Raízes do EUpreendedorismo” and its English version, “The Roots of SELFtrepreneurship”, launched in 2020, bringing together the principles of SELFtrepreneurship and examples of how you can put the concept into practice.
UBUNTU TEAMS

QUINTA DO YPÊ AMARELO
Exclusive place for teams to live authentic UBUNTU Experiences from the contact with exuberant nature and to live deep moments of connection, reflection and learning, individual and in groups.
TESTIMONIALS
THE BOOK
